Adiuvo Pillows provide MORE than just Correct Sleeping Posture ADIUVO Pillow is comfortable We have done what it takes to make our pillows comfortable. Factors like firm support, supple softness, hygiene and temperature are optimized to help you relax, and get a good night’s sleep. ADIUVO Pillow is adjustable You are unique in your physical makeup and even in the way you sleep. So, we have designed our pillows to give you the flexibility that you need so that it may be conformed to various sleep positions, and be adjusted to fit your unique shape and curve. Correct Sleeping Posture When sleeping, keeping your spine in a natural alignment is important. The height of your pillow must be at an optimum height to alleviate muscle strains on the back of the neck and shoulders. Incorrect Sleeping Posture Besides muscular aches and pains, an incorrect position also causes the narrowing of the air pipe, resulting in obstructed breathing and even snoring.